What Is an Email Broadcast? A Beginner’s Guide for Aspiring Copywriters
If you’re just getting started in copywriting, you’ve probably heard the term email broadcast—but what does it actually mean?
In this post, we’ll break it down in simple terms so you know exactly what an email broadcast is, how it’s used in marketing, and why learning to write one is a must-have skill for freelance copywriters in 2025.
What Is an Email Broadcast?
An email broadcast is a single email that’s sent to an entire list (or segment) of subscribers at once. It’s often used for:
- Announcements
- Promotions and sales
- Newsletters
- Product launches
- New content updates
Think of it like a “mass message” sent to your email subscribers—kind of like posting to your entire Instagram following, but with more control and higher conversion potential.
Why Email Broadcasts Matter for Copywriters
Email is still one of the highest-converting marketing channels out there. As a copywriter, being able to write compelling broadcasts is a valuable, in-demand skill. Here’s why:
- 💰 They drive sales. Whether it’s a flash sale, product launch, or course promo, broadcast emails are the engine of many online businesses.
- 🔁 They build relationships. Done right, email builds trust over time.
- 🧰 They’re used everywhere. Coaches, SaaS companies, eCommerce brands, influencers, and agencies all rely on email.
If you can write a great email broadcast, you can help clients make money—and they’ll want to keep hiring you.
Key Elements of an Effective Email Broadcast
Every high-performing email broadcast usually includes the following:
1. Subject Line
This is your headline. It needs to grab attention and get the open.
Examples:
- “Big news! You’re invited…”
- “24 hours left to grab this”
- “What I wish I knew before I started freelancing”
2. Hook (Opening Line)
Pull the reader in fast. Your first sentence should spark curiosity, emotion, or urgency.
3. Body Copy
This is the main message. Use simple, conversational language. Break it into short paragraphs. Be clear. Add value. Tell a story if you can.
4. Call to Action (CTA)
What do you want the reader to do? Click a link, buy a product, read a blog post, reply, etc.
Email Broadcast Example (for a Freelance Copywriter Client)
Let’s say your client is launching a new digital course. Here’s a quick example of what the email might look like:
Subject: Your copywriting career could change this weekend
Body:
Hey [First Name],Imagine waking up Monday morning with your first client booked…
That’s exactly what [Client’s Course Name] is designed to help you do.
We’ve just opened the doors to our weekend bootcamp, and spots are already filling fast.
If you’ve been stuck, overwhelmed, or unsure how to get started—this is your sign.
👉 [Enroll now and save your seat]
See you inside,
– [Client Name]
Tools Clients Use to Send Email Broadcasts
As a copywriter, it helps to know the platforms your clients might use:
- Mailchimp
- ConvertKit
- ActiveCampaign
- Klaviyo
- MailerLite
- Drip
You don’t have to be a tech wizard—but being familiar with these platforms shows clients you’re a pro.
Conclusion
As an aspiring copywriter, learning to write email broadcasts is one of the most practical and profitable skills you can develop. From product launches to newsletters, broadcast emails are the lifeblood of many online businesses—and they rely on writers who know how to connect, persuade, and inspire action.
Practice writing them. Read great ones. And don’t be afraid to experiment. Email is one of the few platforms where words alone can directly lead to conversions—and that’s exactly where a good copywriter shines.