If you’re an aspiring or established copywriter looking to build a sustainable and profitable business, one question matters more than almost anything else: who should you work with?
I completely understand the frustration of chasing low-paying gigs that lead nowhere. Many copywriters struggle for years working with the wrong clients, making it nearly impossible to earn what they’re worth.
I promise that by the end of this article, you’ll have a clear roadmap for targeting the most lucrative copywriting clients – the ones who value your skills, pay well, and provide consistent work.
In this comprehensive guide, I’ll reveal the two most profitable client categories I’ve discovered in my 15 years as a professional copywriter, explain exactly why they’re so valuable, and share practical strategies for finding and landing these dream clients.
The Two Most Lucrative Client Categories for Copywriters
After working with hundreds of clients across dozens of industries, I’ve found that two types consistently outperform all others in terms of profitability, work quality, and long-term potential:
- Information Product Businesses
- Digital Marketing Agencies
Let’s break down why these client types are gold mines for copywriters and how you can position yourself to work with them.
Information Product Businesses: High Stakes, High Rewards
Why Info-Product Businesses Are Ideal Clients
Information product businesses sell knowledge, expertise, and transformation packaged as courses, coaching programs, membership sites, and digital products. Here’s why they’re exceptional clients for copywriters:
High Profit Margins Mean Bigger Budgets
Information products are primarily digital, which means virtually no production costs, no inventory management, and no shipping expenses. Once created, these products can be sold infinitely with minimal overhead.
A $2,000 online course might cost the creator $20,000 to produce initially, but after that, each sale is almost pure profit. This economic reality creates a situation where:
- They can afford to pay premium rates for quality copywriting
- Even small improvements in conversion rates translate to substantial revenue increases
- A 1% lift in conversion rate could mean tens of thousands in additional profit
Direct Access to Decision Makers
When working with info-product businesses, especially in the early and growth stages, you’re often working directly with the founder or CEO. This direct relationship offers significant advantages:
- Faster approval processes and feedback cycles
- No bureaucratic red tape or multiple stakeholders to please
- Decision makers who understand the value of effective copy
- More creative freedom and opportunities to test new approaches
Recurring Revenue Potential
Many information product businesses operate on subscription or launch models that create ongoing copywriting needs:
- Regular product launches (2-4 major launches per year)
- Continuous email sequences and nurture campaigns
- Upsell and cross-sell opportunities
- Membership retention materials
- Webinar scripts and promotional materials
The Most Profitable Info-Product Niches
While information products exist in virtually every industry, three niches stand out for their profitability and demand for copywriters:
Health and Wellness
The health market is enormous and evergreen. People will always invest in improving their health, appearance, and wellbeing. This niche includes:
- Weight loss programs
- Nutrition and diet plans
- Fitness training systems
- Mental health and mindfulness
- Alternative health approaches
- Specialized health protocols (gut health, hormone balance, etc.)
Dating and Relationships
Few topics trigger stronger emotional responses than relationships. This emotionally-charged niche includes:
- Dating advice for men and women
- Marriage counseling and relationship repair
- Communication skills
- Dating apps and matchmaking services
- Confidence building programs
- Divorce recovery
Wealth and Financial Success
Money-related topics consistently convert well because they address fundamental human desires for security and advancement:
- Investment strategies
- Real estate training
- Business opportunity programs
- Entrepreneurship coaching
- Day trading and stock market education
- Passive income systems
Digital Marketing Agencies: Stability and Variety
Why Agencies Make Excellent Clients
While information product businesses offer high-paying project work, digital marketing agencies provide a different but equally valuable client relationship:
Consistent, Predictable Work
Agencies typically maintain retainer relationships with their clients, creating a steady flow of copywriting needs:
- Monthly content calendars
- Regular email campaigns
- Ongoing social media content
- Website updates and optimizations
- New client onboarding materials
This consistency creates predictable income for copywriters who might otherwise struggle with the feast-or-famine cycle of freelancing.
Diverse Portfolio Experience
Working with an agency exposes you to multiple industries and writing formats:
- B2B and B2C copy across various sectors
- Different conversion goals and metrics
- Various tone and voice requirements
- Multiple content formats (emails, landing pages, ads, etc.)
This diversity builds your versatility as a copywriter and strengthens your portfolio quickly.
Professional Development Opportunities
Agencies often invest in training and have established processes that can accelerate your growth:
- Access to performance data and analytics
- Feedback from experienced marketing directors
- Exposure to proven frameworks and methodologies
- Opportunities to collaborate with designers and strategists
What Agencies Need From Copywriters
Digital marketing agencies have specific requirements that differ from direct clients:
- Ads: PPC, social media, display, and remarketing ad copy
- Emails: Nurture sequences, promotional campaigns, automated funnels
- Landing Pages: Lead generation, product sales, webinar registration
- Sales Letters: Long-form persuasive content for high-ticket offers
- Ebooks & White Papers: Lead magnets and authority-building content
- Website Copy: Service pages, about pages, home pages
- Case Studies: Success stories highlighting client results
How to Find and Land These Premium Clients
Now that you understand who the most valuable clients are, let’s discuss strategies for connecting with and securing work from these businesses.
Finding Information Product Businesses
Research Active Launch Cycles
Information product businesses typically run regular promotional campaigns. By identifying businesses in active launch cycles, you can approach them when they most need copywriting support:
- Join email lists in your target niches
- Monitor Facebook and Instagram ads in your chosen markets
- Set Google alerts for webinar announcements in your target industries
- Follow influencers who regularly promote information products
Leverage Marketplace Platforms
Several platforms specialize in connecting freelancers with information product creators:
- ClickBank (check their marketplace for top-selling info products)
- Kajabi community groups
- Teachable creator communities
- Digital Marketer forums and job boards
Network in Industry-Specific Events
Information product creators regularly attend specialized conferences and events:
- Traffic & Conversion Summit
- Funnel Hacking Live
- Digital Marketer events
- Industry-specific conferences in health, wealth, and relationships
Finding Agency Clients
Target Agencies at the Right Growth Stage
Not all agencies make good clients. Focus on those with 10-50 employees, as they’re large enough to need consistent copywriting help but not so large that they’ve completely internalized their content creation:
- Use LinkedIn searches to filter by company size
- Look for agencies with recent client announcements
- Target agencies actively posting job openings (even if not for copywriters)
Specialize in High-Demand Agency Deliverables
Agencies often struggle to find reliable copywriters for specific formats:
- Facebook ad copy specialists
- Email sequence writers
- Landing page optimization experts
- Conversion copywriters for PPC campaigns
By positioning yourself as a specialist in one of these areas, you become more valuable to agencies with those specific needs.
Create a Portfolio That Speaks to Agency Needs
Agencies want copywriters who understand marketing strategy, not just writing:
- Showcase results and metrics from previous work
- Demonstrate knowledge of customer journey mapping
- Include examples of different funnel stages
- Highlight your familiarity with common marketing tools and platforms
How to Price Your Services for Premium Clients
One of the biggest mistakes copywriters make is underpricing their services, especially with high-value clients like info-product businesses and agencies.
Value-Based Pricing for Information Products
When working with information product businesses, consider these pricing approaches:
- Revenue Share: Negotiating a percentage of sales generated by your copy (often 2-5%)
- Performance Bonuses: Base fee plus bonuses for exceeding conversion benchmarks
- Package Pricing: Bundling strategy, research, and copy creation for a premium fee
For example, a complete launch package for an information product business might include:
- Sales page: $3,000-$10,000
- Email sequence (10 emails): $2,000-$5,000
- Webinar script: $1,500-$3,000
- Upsell pages (2-3): $1,000-$3,000 each
- Ad copy sets: $500-$1,500
Retainer Arrangements for Agencies
Agencies typically prefer consistent, predictable arrangements:
- Monthly retainers ($2,000-$5,000 for part-time support)
- Project-based fees with clear deliverables
- Per-word or per-piece rates for specific content types
The Return on Investment You Provide
To command premium rates, you must understand and articulate the ROI you deliver:
For Information Product Businesses
- A well-optimized sales page can increase conversion rates by 20-50%
- Improved email sequences can lift open rates by 5-10% and click rates by 2-5%
- Effective upsell copy can boost average order value by 30% or more
When a business sells a $1,000 course and your copy lifts conversion from 2% to 2.5% on traffic of 10,000 visitors, that’s an additional $50,000 in revenue.
For Agencies
- Reduced need for expensive in-house writers
- Faster turnaround on client deliverables
- Specialized expertise they can’t maintain internally
- Flexibility to scale up during busy periods
Red Flags: Clients to Avoid
Not all potential clients are worth pursuing. Here are warning signs that a client may not be worth your time:
- Excessive focus on word count rather than results
- Unwillingness to share performance data
- Reluctance to discuss specific business objectives
- Requesting multiple revisions to initial test projects
- Delayed response to proposals and communications
- Pushing for discounted rates before seeing your work
Developing Long-Term Relationships with Premium Clients
Landing great clients is only the beginning. Building lasting relationships requires:
For Information Product Businesses
- Learning their product positioning thoroughly
- Understanding their unique audience pain points
- Studying successful past campaigns
- Requesting and analyzing performance data
- Suggesting strategic improvements beyond copy
For Agencies
- Adapting to their workflows and systems
- Meeting deadlines consistently
- Providing clean, ready-to-use deliverables
- Being available for rush projects occasionally
- Understanding their client management challenges
Next Steps: Creating Your Premium Client Roadmap
If you’re ready to pursue better copywriting clients, start with these action steps:
- Choose Your Focus: Decide whether information product businesses or agencies better match your skills and preferences
- Select Your Niche: Identify 1-2 specific industries or markets to target initially
- Build Relevant Samples: Create portfolio pieces specifically for your chosen client type
- Develop Your Outreach Strategy: Create a systematic approach to finding and contacting potential clients
- Craft Your Value Proposition: Clearly articulate why you’re uniquely qualified to help these specific clients
Conclusion
The difference between struggling copywriters and thriving professionals often comes down to one factor: client selection. By focusing your efforts on information product businesses and digital marketing agencies, you position yourself to earn more while producing more impactful work.
These client types not only provide better compensation but also create opportunities for professional growth, portfolio development, and long-term relationships. They understand the value of great copy and are willing to pay for results.
The path to building a sustainable, profitable copywriting business starts with targeting the right clients. Focus your efforts where they’ll yield the greatest returns, and you’ll find yourself writing better copy for better pay with better clients.
Are you ready to transform your copywriting business by working with premium clients? The opportunity is there – you just need to position yourself to seize it.