If you’re a professional services provider or consultant then there’s one thing you’re probably NOT selling that you should.
No joke – selling this ONE thing can take you from being a slave to your business to gaining full control over your income, impact & freedom.
What is this one thing?
Information.
You see, the online information product industry is exploding to the tune of $275 Billion…
… that’s enough to mint 275 THOUSAND new millionaires.
Experts are already calling this the biggest opportunity in the history of marketing.
If you’re reading this then I’ll wager you’ve already got a lot of the pieces you need to cash in on this opportunity:
> recognized expertise in your field your customers happily pay for
> a great income of $20,000 a month (or a lot more)
> a solid reputation that earns you massive respect
Yet none of that changes the fact that your income is capped.
Yet none of that changes the fact that your income is capped.
Even worse:
Not only is your income capped – so is your impact.
Even the “heavy-hitters” in your industry are capped on the number of clients they can handle per day…
And that’s exactly why you should consider turning your expertise into a lucrative information product.
Another reason:
Information products are one of the fastest and easiest ways to reach and exceed your income & lifestyle goals.
You’ll finally be able to free up the most valuable asset you have:
Your time.
This means you’ll have MORE time to do the things you want to do.
For me that means travel, practice martial arts, climb, paint and do FUN stuff that energizes me.
So would you like to stake your claim in the $275B information industry?
If so, here are 5 simple steps to turn your service into a profitable info product:
Step 1: Solve ONE problem for ONE person
Most of us have dozens of cool ideas for products.
But cool ideas don’t always equate to sellable ideas.
Instead of wasting time building a product no one wants you’re going to want to get this ONE thing clear:
Identify exactly who you want to help and what problem you help them solve.
Or what marketers call your ideal client avatar.
I’m not talking about the blue creatures in the movie.
I’m talking about the ideal clients you love to help and who are most likely to get maximum results from your product.
You’ve got to take a look inside their minds.
You have to know their biggest fears and unspoken desires.
You have to get a clear picture of what HEAVEN and HELL look like for them.
In other words:
You’ve got to know them as well as the person sleeping in your bed.
Step 2: Map Out the Stairway to HEAVEN
So you know who your avatar is… and you know what they want.
And you also know how to get them there.
Since getting them their desired outcome is why you’re in business in the first place, right?
Now.
I want you to grab a pen and map out the exact path they need to take to get from where they are now to where they want to be.
Step-by-step I want you to write down their roadmap to “heaven”.
This isn’t just a pointless exercise.
These steps are going to be the framework for your content for your product.
Step 3: Choose How You’re Going to Deliver the Content
Here are a few of the most popular types of information products:
> Modulated standalone courses
These are online courses with multiple modules that customers can consume at their own pace.
Just do the work once, and you can promote it over and over again this year and beyond
> Weekly Webinar Series
Tons of info product marketers choose weekly webinars because it means you don’t need to have all your content prepared before you get customers enrolled.
Plus, you can record the webinars and package them up as a modulated standalone course in the future if you want.
> Group Coaching
Instead of doing draining one-on-one coaching, you can create the ultimate leverage with one-to-many coaching.
Not only are you transforming multiple people’s lives at a time, you’re also providing a community of like-minded people – which is something people will pay a lot of good money for.
> Masterminds
This is probably the easiest type of info product there is.
You don’t need to have a lot of content prepared, either.
Instead, this format is all about getting the right people together to connect, network and share ideas.
Now that you’ve figured out which format works best for you and your audience, it’s time for the next step.
Step 4: Package Up Your Content Into a Finished Product
Packaging your content is easier than you think…
Just start with an outline of all the major topics you want to teach.
Then breakdown all of the points you want to get across in a bulleted list.
Then, start recording your content.
The easiest way is usually using Keynote or Powerpoint to create slides and then recording yourself presenting it using free or paid screenshare tools like Camtasia or Loom.
Step 5: Sell Your Product with Online Advertising
Here are my personal sales weapons:
> Video Sales Letters
Imagine giving the best sales pitch of your life.
That’s what your video sales letter is in video format.
It’s the closest thing to cloning yourself and selling your info product 24/7.
> Webinars
Have you ever signed up for an informative webinar… only to find yourself buying a program at the end?
That’s exactly why webinars remain one of the best ways to share your expertise with as many people as possible – without you needing to be physically present.
Do this right and you can walk away with a ton of dinero from just one 60-minute webinar.
> Long Form Sales Letters
This is the “old school” way to sell programs online and it’s still super effective.
Especially for audiences who are highly-responsive to written-out sales pitches.
> Email Marketing
When you’re email marketing right it’ll position you as a trusted friend so you can turn clicks into customers with each campaign.
Once you’ve figured out the most effective way to sell your product, it’s time to drive web traffic to your offer.
Your options for digital ads include Facebook ads, YouTube ads, native advertising networks like Taboola, Google AdWords, and so much more.
So that’s it.
Figure out who your ideal customer is, map out how you’re going to solve their problem, package up your content and
Sell, sell sell!
This model is so lucrative that I have clients making MILLIONS selling digital products.
I also know tons of “solopreneurs” making high six figures working less than 10 hours per week selling info products online.
If you want help coming up with your next information product so you can get the TIME & FREEDOM you deserve, then feel free to apply for a FREE consultation today.